Newsletter Advertising
Approximately 90,000+ hits a month
One of the many benefits of advertising on MBParent.com is the personal attention you will receive. You can change the wording, images, and details of your listing at any time. We work with you to advertise your events, classes, and promotions. Your business will have an opportunity to be in our newsletters that go out directly to all of our subscribers and post special discounts on our local perks. The purpose of our website is to connect with the community, and we want you to have a positive experience and the best opportunity to reach the market you are targeting. We have the most affordable advertising locally. We will work with you to put together the best package to meet your needs.
Ask us about a reduced package to be listed on MBParent.com & SantaCruzParent.com for additional visibility.
- MBParent.com has parenting sites in 22 cities under ParentClick.com. Special rates to be listed in more than one city.
Nuestro Web site se puede ver en español. Chasque aquí. Click to view our website in Spanish.
Business Listings:
MBParent.com Local Resources directory for businesses & non-profits.
Every business or non-profit that wants to reach Monterey and Salinas Valley families should have an annual listing.
*2009 listing fees are based on a 1 year contract.
*Click to PRINT LISTING FEES & Overview
Basic Package for Businesses & Schools: $365 year
- You will receive a listing on all applicable pages.
- The listing includes: business name, address, phone number and a written description. Make your text lively and just the right length (not too long) to interest a potential client.
- You will receive a link back to your site.
- Access to post calendar events & local perks on MBParent.com.
- Your business will be posted on our homepage for a min of 2 weeks & posted in a newsletter.
- Invitation to annual MBParent Mixer (for listed businesses, non-profits & sponsors only)
Non-Profit Package for Charitable Non-Profits, Preschools/Childcare: $185 year
- Same benefits as the basic package .
- Opportunity to post needs & volunteer opportunities on Families Giving Back & be profiled as the "Non-Profit Spotlight
- We can post all your calendar events for an additional $175/year.
Support Package for Small Home Daycares, Private Tutors & Churches: $100 year
- Same benefits as the basic package.
- It also applies to Summer Camps that do not offer other programs throughout the year.
Premium Package / $395 year
This is a great package if you do not have your own website.
- Same benefits as the Basic Package.
- You will receive a link to another "personal" page that includes your logo, menu, a more detailed description and/or a schedule.
- The initial set-up fee is $100 for the personal page.
- Please send an email with the text, logos, photos that you would like on your personal page.
Sponsorship Packages
We have limited site and newsletter sponsorships available.
Newsletter Advertising:
Increase your visibility with newsletter ads. Reach 2,000+ households weekly with our parent enewsletter.
*Print our '09 EDITORIAL NEWSLETTER CALENDAR.
eNewsletters "MBParent.com WEEKLY" / fee below
Two Fee Options:
- Your business logo & text or ad only, $50 OR
- Paragraph (up to 65 words) on your business with/without logo, $150
- Please email your logo in .jpg format.
Format: Logo & Text: 140w x 160h & 15-30 words / Ad: 140w x 240h - resolution 72 pixels
- A 6-Pack of newsletter ads is $270 ($45/ad); 12-pack is $480 ($40/ad).
- If you do not have a paid listing on the site, the fee is $100 (logo only).
- Fill out online contract to submit your ad and specify which month in comments section.
eNewsletters "SPECIAL ISSUE" $125/biz or $100/non-profit / 1 ad ($300 - 1 premium ad space)
Any camp/class with a paid listing on MBParent.com will be included in the directory portion with a link. Listed businesses also have the option of doing an additional paid print ad. (limited space).
- April: Camp & Summer Guide / August: Back to School Guide / Oct: Halloween Madness / Nov: Holiday Guide
- Format:
170wide x 275 high (jpg format) Resolution/DPI: 72 pixels
2.3611 in (wide) x 3.8194 in (high)
- Ad Design: Include a border, biz name & logo & contact info. Ad will link to biz site.
eNewsletters "BUSINESS NEWSLETTER" / $500/each
The email newsletter goes out to more than 500 businesses every 6 weeks.
- Your business logo & up to 50 word description will be featured in a business newsletter.
- Please email your logo in .jpg format.
Format: Logo & Text: 140w x 160h & 15-30 words / Ad: 140w x 240h - resolution 72 pixels
- There are also opportunities to be a sponsor on our Biz Listing page $2,400/year.
PDF - Printable Camp Newsletter fee below
This is printed in April. Any camp with a paid listing on SBParent.com will be included in the directory portion. Listed camps also have the option of doing an additional paid print ad. (limited space) **Add $100 for Front Cover**
- 2hx3w Ad, $150 - 2hx6.5w, $200 - 4hx3w, $200 - 4hx6w Ad, $300
We Can Sponsor Your Events:
Reach your target audience by having SBParent.com provide In-Kind Media Sponsorship for your event or utilize our Non-Profit Media Package!
In-Kind Sponsorship
We have over 24,000 people using our site every month and more than 2,000 receiving our weekly newsletter.
- Promotion in 2 newsletters value $250.
- Event Calendar Listing on the MBParent.com with your logo value $250
-Other options include--
- Rotation at the top of the Event Calendar page as a "Feature Event" (1 week) value $250
- A personal Event page for 1 week on the site value $500.
- A logo & link on our Families Giving Back page for 1 week value $250
- A description on Non-Profit Spotlight (Wish List) for 2 weeks to promote your organization’s needs. value $500
-Other options include--
- A "Current Highlights" listing on our Homepage (1 week) value $650.
- A "Red Bar Link" on every page of site (1 week) $650
- Short article/tip in Newsletter $250
- Classifieds: Logo & link posted at top of page (1 month) value $1,500
- Annual Listing value $200
- An opportunity to give away tickets to your event for our newsletter contests for even more visibility. (Non-profit will provide a minimum of 4 tickets to event.)
- Additional packages available. Call for more details.
Non-Profit Event Media Support Package / $150
Due to limited in-kind sponsorships, we also offer a reduced rate package to help promote your event.
PAYMENT: The fee is $150 plus tickets to event & sbparent.com postcards distributed.
- Promotion in 2 newsletters (value $250)
- Listing on the MBParent.com event calendar with your logo (value $250)
- Special event page if requested (flyer needs to be provided). (value $500)
Logo & Ad Specs:
sizes below are the max, you can make them smaller (resolution: 75 dpi)
- Logo Only for Newsletter: 140w x 160h
- MBParent Weekly Newsletter AD that includes Logo & Text: 140w x 240h
**premier space (additional fee): 200w x 200h
- Business Newsletter AD that includes Logo & Text: 140w x 240h
- Event Logo for Newsletter calendar section: 110h x 110w
- Sponsor Logo for site: 130w x 86h
- Special Event / Personal Page Flyer: 600w (up to 800h)
Misc. Details:
- We can post all your CALENDAR EVENTS! If you would like us to post all of your calendar events for you, the fee is $175/year. Ask us for details.
- Payments: Businesses & Non-Profits need to pay for 12 months in advance to receive the listed package rates. Package prices are based on a one year contract.
- If you would like to have your listing split into 2 payments, there is a 10% surcharge added to your listing fee.
- If you would like to pay on a monthly basis, it is $75 per month. (This cannot be applied to the annual fee if you decide to convert.) The reason we do not encourage the monthly format is that it is not a service to the parents. Our site works because parents know they can find resources year round.
- Rates are effective January 1, 2009. Rates are subject to change without notice.
For additional information, please contact: Parmalee, info@mbparent.com, 831.713.7026
CHANGE TO THIS....
1 million+ hits a month -- 8,500+ Parent Newsletter Subscribers -- 1,700+ Business Subscribers
NEWSLETTER FEES:
Increase your visibility with newsletter ads.
*VIEW EDITORIAL CALENDAR >>
Print our 2010 EDITORIAL NEWSLETTER CALENDAR.
Ad rates are for anybody with a business membership or listing.
Weekly Click [Editorial & Event] eNewsletter
click to preview event newsletter >>
-
Frequency: Sent weekly on Wednesdays
- Audience: Parents, Grandparents, Teachers and Business Owners
- Type: Focused on editorial, articles and events.
- Rates:
$100 - [1 Ad - 180x150]
$225 - [3 Ads - 180x150] - NONPROFITS only (25% off - must be used within 3 months)
$270 - [3 Ads - 180x150] (10% off - must be used within 3 months)
$510 - [6 Ads - 180x150] (15% off - must be used within 6 months)
**Ad Design Rate: If you need an ad designed, there is an additional $65/new ad (this is contracted out with graphic designer) or $40/modify existing ad
- Ad Specs: 180w x 150h pixels (jpg format)
Ad Specs for SPONSORS ONLY: 180w x 300h and 728w x 90h
- Reserve Ad Space: Please pay with credit card online through PayPal and specify which month in comments section.
Parent Perk eNewsletter
click to preview parent perk newsletter >>
- Frequency: Sent on the last Friday of the month.
- Audience: Parents, Grandparents, Teachers and Business Owners
- Type: Focused on brief editorial, new business listings & announcements, business perks & classifieds.
- Rates: No additional fees for perk & classified ads (benefit included with listing).
728x90 Ad (3 spaces available) - $200 - [1 Ad] OR $420 - [3 Ads] *30% off
- Ad Specs: 728w x 90h (jpg format) *2 spaces available each month
**Ad Design Rate: If you need an ad designed, there is an additional $65/new ad (this is contracted out with graphic designer) or $40/modify existing ad
Parent Perks are pulled from the Parent Perks sections and any business listings are included as space permits. (Business memberships are not included)
- Post your perk >>
Special Issue eNewsletter
click to preview special issue newsletter >>
- Frequency: Sent quarterly to focus on specific themes.
*April/June: Camp & Summer Guide *Aug/Sept: Back to School Guide *Oct: Halloween Madness *Dec: Shopping Guide
- Audience: Parents and Business Owners
- Type: Ad-based newsletter with limited editorial
- Rates:
180x300 Ad - $100 OR 728x90 Ad - $200 - [1 Ad]
**Ad Design Rate: If you need an ad designed, there is an additional $65/new ad (this is contracted out with graphic designer) or $40/modify existing ad
- Ad Specs: 180w x 150h pixels OR 728w x 90h (jpg format)
- Any camp with a paid listing on SBParent.com will be included in the directory portion with a link. Listed businesses also have the option of doing an additional paid print ad. (limited space).
- Reserve Ad Space: Please pay with credit card online through PayPal and specify which month in comments section.
Business eNewsletter
click to preview newsletter >>
- Frequency: Sent once a month
- Audience: Business Owners, Managers, Executive Directors, and Marketing Directors
- Type: Editorial directed at businesses and nonprofits on sbparent.com and community updates. Information on other ways to network and advertise in the community.
- Rates:
728x90 Ad - $200 - [1 Ad] OR $420 - [3 Ads] *30% off OR Text Ad - $200
**Ad Design Rate: If you need an ad designed, there is an additional $65/new ad (this is contracted out with graphic designer) or $40/modify existing ad
- Ad Specs: 180w x 150h pixels OR 728w x 90h (jpg format)
- Reserve Ad Space: Please pay with credit card online through PayPal and specify which month in comments section.
For additional information, please contact: Julie Sorenson (805) 252-4365 or email julie@sbparent.com
EDITORIAL CALENDAR 2010:
PRINT PDF EDITORIAL CALENDAR
Reserve an ad in an upcoming newsletter...
or perhaps you would like to write an article...
JANUARY
6 Starting Fresh: New Year's resolutions & kids classes
11 Business Update
13 Choosing your school: preschools & private schools
20 Stay Fit: sports, fitness, health & nutrition
27 Mommy Time: spa, beauty, & girls night out
29 Parent Perks
FEBRUARY
3 Romance & Diapers: Celebrating Valentine's Day
8 Business Update
10 Baby Teeth to Braces: dental tips & wellness
17 Party Planning & Fundraising
19 Parent Perks
24 Literacy Awareness: Read Across America
26 Special Issue: Kids Expo
- Contest/Events: Sweetheart Contest, Biz Mixer 2/1,
- Note: Dental Health & Literacy Awareness, Valentine's Day 2/14
MARCH
3 Spring Break: camps & activities (attach academy awards ballot)
8 Business Update
10 Get in the Game: sports & registration, sports stores
17 Pregnancy/Newborn Resources
24 Business Services & Tax Tips
26 Parent Perks
31 Easter Eggs & Bunnies
- Contest/Events: Parents' Choice Awards, Coach of the Year
- Note: Academy Awards 3/7, Daylight Savings 3/14, St. Patty 3/17, Spring Break
APRIL
5 Business Update
7 CAMPS & SUMMER FUN GUIDE: events, tutors, sports...
14 Eco Friendly Families: Earth Day resources
21 Home & Garden: spring clean, organize & simplify with household services
28 Teacher Appreciation & Volunteer Match: Teacher of the year
30 Parent Perks
- Contest/Events: Mom, Teacher, Dad, Coach of the Year
- Note: Easter 4/4, Child Abuse & Autism Awareness, TV Turnoff 19-25
MAY
5 Celebrating Moms: Mother's Day & Mom of the Year
10 Business Update
12 Parenting Support: parent education & foster parenting
19 Disabilities & Special Needs
26 Caps & Gowns: graduation for preschool to college
28 Parent Perks
31 Camps & Summer Fun Guide (issue 2)
- Contest/Events: Mom, Teacher, Dad, Coach of the Year
- Note: Teacher Appreciation 5/3-5/7, Mothers Day 5/9, I Madonnari
JUNE
2 Travel with Kids
7 Business Update
9 Teen Focus: CIT programs & summer internships
16 Dads Batting 1000: Father's Day & Dad of the Year
23 Preserving Memories: photography resources
25 Parent Perks
30 Fireworks & Fun: 4th of July
- Contest/Events: Dad of the Year
- Note: Fathers Day 6/20
JULY
7 Touring Santa Barbara
12 Business Update
14 Parents Night Out: evening childcare, restaurants, theatre
21 Social Networking & Technology: parents & kids
28 Special Issue: Fiesta in Santa Barbara
30 Parent Perks
AUGUST
4 Protect your child's future: college funds, wills, life insurance
9 Business Update
11 Get in Style & Shop Locally
18 BACK TO SCHOOL GUIDE: afterschool classes, tutors, supplies, sports & sport retail
25 Teen Focus: internships, activities, college tips, drivers ed
27 Parent Perks
SEPTEMBER
1 Getting Into the Groove: lunches, fundraising, teacher support
6 Back to School (issue 2)
8 Celebrating Grandparents
13 Business Update
15 Baby Madness
22 Allowance & Chores: teaching our kids about saving
24 Parent Perks
29 Nutrition Awareness: school lunches & meal planning
OCTOBER
1 Special Issue: Costume Exchange & Book Swap
4 Business Update
6 Finding Mary Poppins: babysitters & daycare providers
13 HALLOWEEN MADNESS: events, costumes, pumpkins...
20 Character Counts: parent-teacher conferences, tutoring
27 Chicken Soup or Tylenol: health tips from your doctors
29 Parent Perks
- Optional: 2010 Election Newsletter
- Contest/Events: Costume Exchange & Book Swap 10/2
- Note: Halloween 10/31, Cancer Awareness
NOVEMBER
3 Etiquette, Invitations, Holiday Cards & Photos
8 Business Update
10 Pet Guide
17 HOLIDAY GUIDE: events, tree lots, shopping, event planners & rentals, photographers, Thanksgiving, church services, camps...
24 Going Green: and not just for the holidays
26 Parent Perks
- Note: Elections 11/2, Daylight Savings 11/7, Thanksgiving 11/25
DECEMBER
1 Families Giving Back
8 Shop ‘til you drop: last minute gift ideas
13 Business Update
15 Christmas Services
22 Family traditions & Post Holiday Clean-Up
31 Parent Perks
- Contest/Events: Moms Shopping Night 12/6
- Note: Hanukkah 12/1, Winter break, Christmas 12/25
Ad Specs & Samples:
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